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How to Prioritise AI Use Cases for Maximum Business Impact

In today's fast-paced tech world, artificial intelligence (AI) is a game-changer for innovation and staying ahead of the competition. But with so many potential AI use cases out there, it can be overwhelming for business leaders to know where to start. That's where the latest Forrester report, "Use the Right Lenses to Bring the AI Kaleidoscope into Focus," comes in handy. It offers a solid framework to help organisations effectively prioritise and roll out AI initiatives.


The Challenge of AI Use Case Prioritisation

AI has many potential applications, from generative AI (genAI) to robotic process automation (RPA). According to Forrester's September 2023 Artificial Intelligence Pulse Survey, a whopping 90% of AI decision-makers said their companies are experimenting with genAI at the enterprise level. But even with all this excitement, many leaders find it tough to pinpoint which use cases will bring the most value.


Defining AI Use Cases

Forrester defines an AI use case as a business scenario or process that AI optimises or enables, improving a business metric or outcome. The trick is to focus on the business intent and measurable outcomes rather than just the technical capabilities.


Collaboration Across Stakeholders

Getting AI right means bringing together various stakeholders, including business, governance, data science, and technical teams. Each group has a crucial role in evaluating the viability, feasibility, and prioritisation of AI use cases:


  • Business Stakeholders: They determine the value and readiness of AI initiatives, guiding outcome goals and measurements

  • AI Governance Stakeholders: They ensure alignment with organisational values and compliance, managing risk and feasibility

  • Data Science Stakeholders: They assess the feasibility of AI solutions and support appropriate model selection

  • Technical Stakeholders:  They calculate AI projects' technical feasibility and resource needs


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A Six-Step Process for AI Use Case Activation

Forrester suggests a six-step process to filter and prioritise AI use cases:


  1. Source AI Use Cases: Gather ideas from all organisational functions and roles.

  2. Ideate Opportunities: Focus on applying AI to business objectives with measurable outcomes.

  3. Forecast Business Impact: Define financial models and metrics to guide AI investments.

  4. Prototype Solutions: Test technology and management models to connect AI with business needs.

  5. Prioritise and Iterate: Balance risk, feasibility, and ROI to create a flexible prioritisation matrix.

  6. Activate AI: Slot use cases into activation buckets and begin development, with final decisions often led by the CEO.


How SixPivot Can Assist

SixPivot is here to help you navigate the complexities of AI implementation. Here's how we can assist:


  • Expert Consultation: Our AI and data science experts can provide strategic guidance on identifying and prioritising AI use cases that align with your business goals

  • Collaborative Workshops: We facilitate workshops with key stakeholders to ideate and refine AI opportunities, ensuring all perspectives are considered

  • Feasibility Analysis: SixPivot conducts thorough feasibility studies to assess proposed AI projects' technical and data requirements

  • Prototyping and Development: We help build and test AI prototypes, ensuring they meet business needs and are scalable for full deployment

  • Governance and Compliance: Our governance frameworks ensure that AI initiatives comply with regulatory standards and align with organisational values

  • Ongoing Support: SixPivot provides continuous support and iteration to adapt AI solutions as your business evolves


By adopting a structured approach to AI use case prioritisation and leveraging SixPivot's expertise, you can navigate the complex landscape of AI opportunities. Collaboration across stakeholders and a clear focus on business outcomes will enable you to harness AI's full potential, driving innovation and competitive advantage.


Contact SixPivot for Assistance

Ready to bring your AI initiatives into focus? Contact SixPivot today to learn how we can help you harness the full potential of AI for your business. Reach out to us at:


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